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UNICAF Program Campaign

The UNICAF program campaign was designed to position UNICAF as a top choice for young professionals and students looking to earn a degree from an international university without the challenges of commuting. With the tagline "Invest in your future," the campaign emphasized the affordability, flexibility, and quality of education offered by UNICAF. Dynasty Africa spearheaded the campaign, leveraging high-quality visual content and influencer marketing to maximize reach and engagement.

UNICAF Program Campaign

Introduction

The UNICAF program campaign was designed to position UNICAF as a top choice for young professionals and students looking to earn a degree from an international university without the challenges of commuting. With the tagline "Invest in your future," the campaign emphasized the affordability, flexibility, and quality of education offered by UNICAF. Dynasty Africa spearheaded the campaign, leveraging high-quality visual content and influencer marketing to maximize reach and engagement.

Campaign Stats

  • likes119104

    +

    likes
  • comments1681

    +

    comments
  • shares977

    +

    shares
  • views1139447

    +

    views

Objectives

  • Increase awareness of UNICAF flexible educational programs
  • Drive engagement among Nigerian youth and aspiring professionals
  • Establish UNICAF as a trusted international education provider

The Execution Process

The campaign was executed through engaging, high-quality video content featuring influencers endorsing UNICAF's benefits. These videos highlighted the cost-effectiveness, international credibility, and flexibility of the program. The strategy focused on social media platforms to maximize visibility, encourage discussions, and drive registration from potential students.

Marketing Strategy

  • Influencer Partnerships to promote UNICAF's value proposition authentically
  • Produced visually appealing and informative videos to capture audience interest
  • Distributed content strategically to reach a wider audience and encourage organic shares

The Feedback

  • Successfully positioned the brand as a trusted and accessible pathway to international education
  • Resonated deeply with young professionals and aspiring students
  • Influencer-led video content created a sense of authenticity and relatability
  • Made the benefits of the program more tangible to the audience
  • Campaign captured attention and influenced applications
  • Encouraged more individuals to consider investing in their future with UNICAF

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