Taptap Send Campaign

The Execution Process

The campaign was anchored in influencer partnerships, where influencers showcased the ease of using Taptap Send through personal narratives and demonstrations. They emphasized the platform's instant transfers, fee-free transactions, and competitive exchange rates. To encourage sign-ups, influencers shared unique referral codes, offering new users cash bonuses on their first transfer

Marketing Strategy

• Content focused on real-life scenarios of sending money home
• Influencer codes encouraged peer-to-peer recommendations
• Active engagement through influencer posts and testimonials
• Messaging focused on zero transfer fees and fast transactions

The Feedback

• The campaign successfully boosted awareness, engagement, and trust
• Influencers drove high participation and organic reach
• Use of referral incentives increased sign-ups
• Campaign helped solidify Taptap Send's reputation as a top choice for international money transfers