PRIME Drink Nigeria Launch Campaign

This case study explores PRIME's strategic entry into the Nigerian market in Q4 2024, marking the brand's first major step toward solidifying its presence in Africa. The launch campaign aimed to ensure wide accessibility and visibility across Nigeria through a mix of targeted marketing and influencer-driven awareness.

Introduction

This case study explores PRIME's strategic entry into the Nigerian market in Q4 2024, marking the brand's first major step toward solidifying its presence in Africa. The launch campaign aimed to ensure wide accessibility and visibility across Nigeria through a mix of targeted marketing and influencer-driven awareness.

Campaign Stats

131822
+
likes
1313
+
comments
2198
+
shares
1286529
+
views

Objectives

The PRIME launch campaign aimed to achieve these objectives:
1. Establish presence in Africa through Game Africa event activation
2. Enhance brand awareness through gaming community engagement
3. Build deeper connections with the target audience

The Execution Process

To engage the audience in Prime's Drink style, we had a peculiar approach where we morphed our influencer partnerships with major gaming experiences to launch Prime Drink. That way, we tapped into the gaming community while also bringing general awareness to the launch.

Marketing Strategy

Key influencer partnerships
Gaming experience integration
Mainstream market outreach
Digital-first approach
Community engagement focus

The Feedback

Strong positive reception from gamers and influencers
Generated organic buzz across social media platforms
Successfully positioned as authentic and relevant to Nigerian market
Drove strong initial sales performance
Established solid foundation for long-term market presence

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