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NNPC Oleum Campaign

This case study dives into "The New Face of Performance" campaign, a rebrand to introduce NNPC's eco-friendly design and updated packaging, reinforcing the brand's commitment to innovation and sustainability. Through this campaign, NNPC strengthened its market presence, enhanced customer experience, and solidified its position as a leader in the lubricant industry.

NNPC Oleum Campaign

Introduction

This case study dives into "The New Face of Performance" campaign, a rebrand to introduce NNPC's eco-friendly design and updated packaging, reinforcing the brand's commitment to innovation and sustainability. Through this campaign, NNPC strengthened its market presence, enhanced customer experience, and solidified its position as a leader in the lubricant industry.

Campaign Stats

  • likes3454

    +

    likes
  • comments1612

    +

    comments
  • shares1543

    +

    shares
  • views10456

    +

    views

Objectives

  • Increase consumer awareness and market penetration through a high-visibility campaign
  • Drive product adoption with the introduction of a convenient 0.5-litre top-up size
  • Boost customer engagement and sales via the "Oleum Awoof Scratch and Win" promo

The Execution Process

The campaign was executed through an event, where the new look of NNPC Oleum lubricants was unveiled. The launch also introduced the "Oleum Awoof Scratch and Win" promo, encouraging customers to purchase and participate for a chance to win prizes. To maximize reach and engagement, Dynasty Africa's influencers used fun and humor-driven tweets to generate organic conversations and excitement.

Marketing Strategy

  • Gamified Consumer Engagement through scratch-and-win promo
  • Influencer-Led Organic Promotion
  • Market Activation & Offline Visibility through physical events

The Feedback

  • Successfully positioned the brand as an industry leader
  • Consumers responded positively to the new packaging and promotional offerings
  • Influencer-driven campaign generated organic engagement
  • Rebrand and promo widely discussed online
  • Campaign effectively combined brand storytelling, consumer incentives, and digital engagement

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